QT Hotels are giving potential guests the opportunity to exchange their most unusual personal belongings, whether it be a returned engagement ring, that t-shirt from a first concert, or the ashes of a beloved family pet, for up to a weeks stay.
The curiosities must successfully impress or amuse QT’s Director of Chaos to be accepted as a form of payment.
The Curious Currencies campaign had over 1.9million organic impressions, reached 29 million potential customers and increased bookings $100k at QT hotels Australia and NZ.
Introducing a stranger way to pay
BRANDED EXPERIENCE AND ACTIVATION - BRONZE
PR TRAVEL AND LEISURE - BRONZE
BRANDED EXPERIENCE AND ACTIVATION (POSTERS AND OUTDOR) - CRYSTAL
Branded experience and activation
- Bronze Spike Winner 2023
Branded experience and activation
-madc 2023
QT Curious Currencies created and brought to life by my copywriting partner Annabel Begeng and I. It was our greatest joy creating such a wonderful disturbing campaign that was much loved by the client and customers.
It was directed by Maddy King (MOFA), Creative Director Tom Wenborn and had contributions from Elsa Caruso and Cale Berry.
