In partnership with the ABC, we worked with the blind and low vision community to announce the arrival of Audio Description
(AD) on ABC iview.
The blind community wanted to be represented with humour and personality, so we created physical comedy for the vision impaired and inviting sighted Aussies to step into their world.
GOLD - BEST BROADCAST ANNOUNCEMENT
Yeah that’s on purpose. These colours aren’t AAA compliant so they don’t contrast well. We wanted to create unique OOH that levelled the playing field for both sighted and low vision Aussies.
ABC Fill in the Gaps was created by Lily and Annabel in partnership with DOA. Creative Directed by Tom Wenborn and directed by Jason Perini from HOOVES.