Making Smirnoff “cool” again.

An icon at house parties and bars since 1864, we needed to relaunch the Smirnoff brand and make their global tagline “We do We” relevant for trendy NZ’er’s.

“For Every Flavour of Friend” captures the 15 different archetypes that we all play and the chaos that occurs when different combinations of friends collide. 

Art direction goal: Make branded posters trendy enough you’d hang them in your share house for the aesthetic.